Feb 24, 2015

Vivo. A New Name for Healthier Generations.

Vivo. A New Name for Healthier Generations.

 

For Immediate Release

 

(Calgary) - Cardel Place, north-central Calgary's leading regional recreation provider, is changing its name to Vivo for Healthier Generations.

The new cause-based name becomes effective April 1 and replaces the original moniker following the expiration of the 10-year commercial naming agreement with Cardel Homes.

"Our new name fully aligns with our mission to raise healthier generations in Calgary and beyond" said Frank Muller, President of the Nose Creek Sport and Recreation Association (NCSRA) which governs and manages the City of Calgary-owned facility. "Vivo means 'live' in Latin and signals our commitment to helping everyone be active and healthy where they live, work and play.”

Mr. Muller explained the new name is based on the organization’s mission and was shaped by local community voices who indicated they wanted a balanced, multi-generational approach to complete health, one combining the best of Western and Eastern practices for physical, mental, emotional and spiritual health.

Since opening in 2004, the organization has welcomed more than 12-million visitors.  It serves a growing population of 156,000 residents which is expected to increase to 186,000 by 2020.  Operating as a social enterprise, the NCSRA is a self-sustaining, not-for-profit, charitable organization.

Vivo reflects our evolution from a regional recreation service provider to a national leader in raising healthier generations" said NCSRA Chief Executive Officer Sue Scott. "While our name is changing, our roots remain firmly planted in north-central Calgary and we'll continue to provide high-quality experiences to individuals, families and groups who use and visit our facility.”

Vivoalso reflects our commitment to getting more people, more active wherever they are” said Ms. Scott. “It`s one of the first steps in our local solution to the national challenge of sedentary behaviour and physical inactivity.” 

In October 2014, the Conference Board of Canada forecasted if just 10% of Canadians moderately increase their physical activity and decrease sedentary time, this will increase Canada’s GDP by $7.5 billion and lower healthcare costs by $2.6 billion by 2040.

Media Contact:

Lorrie Lancaster

Manager, Communications

llancaster@cardelplace.com

587-437-0755

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Clicking the submit button constitutes the author's full and unconditional agreement to and acceptance of the Terms & Conditions as outlined above. By submitting a story, the author is representing and warranting that he/she has read and understood and agrees to be bound by the Terms & Conditions.

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