Why We Exist
“It’s about longevity. I want to be around when my kids get older.” Shares Amanda Leung, a Vivo member, wife, and mother of three.
Our community has taught us that the recipe for healthier generations isn’t complicated: play is where physical activity and social connection meet. Making room for play means getting active, both physically and socially.
“Play matters to our family, as we have found that we are at our best when we are active and moving. With spirited parents and spirited children, play is more than a want for us, it is a need.” Adds Craig Rieger, a Vivo Member, husband, and father of three.
ParticipACTION gave our kids a D+ for physical activity and our government projects loneliness will be a global epidemic for people of all ages. Physical inactivity and lack of connection are putting our lives, and our children’s lives, at risk. At Vivo, we are committed to doing something about this. In October 2014 The Conference Board of Canada forecast that getting just 10% of Canadians to moderately increase their physical activity and decrease sedentary time will increase Canada’s GDP by $7.5 billion and lower health care costs by $2.6 billion by 2040.
We’ve committed to demonstrating positive 10% shifts in physical activity, social connection, outdoor engagement, spontaneous play, and intergenerational interaction.
HOW WE DO IT
Vivo Play Project
The Vivo Play Project is about responding to the demands of the community by helping them bring more free play to north-central Calgary and measuring the impact it has on living healthier, happier lives. This unique initiative is one-part public health research and one-part social-innovation making it a social research and development project. We are one year into a four-year adventure:
- We’re doing research to understand how play improves our health
- Training Play Ambassadors to run FREE pop-up play events all year round
- Improving parks so they are better places to play, by building play hubs
- Inventing digital tools to help communities understand and take control of their own health data
Year one included:
- Over 120 pop-up play experiences and community events in north-central Calgary
- More than 200 experiments in co-creating, training, and delivering play to the community
- Vivo Play Project team engaged more than 2500 individuals in play experiences